If people don’t understand what your product does for them and why it’s special, they won’t buy from you. Product positioning solves this. When an engineer turned marketer helps re-position company after company to grow 10X and 20X, they know something we don’t. …

Looking at your own and your competitor’s traffic is fascinating especially when Google updates their algorithm and wipes out half your traffic. Below see the crazy things that happened recently with a few websites. — How do you see someone’s website traffic? Using SEMRush. We use SEMRush to: Analyse our competitor’s traffic. Find which topics are popular in our industry to research and write about.

Changes to the Google Algorithm can wipe out companies, drop their share prices, halve their advertising revenue and more. Most of the time they are not announced in advance but June’s update was announced and it has had a huge impact on the traffic received by a few online news…

People are busy and may love a product but get dozens of requests for reviews. After a year we had crawled to 8 reviews on Capterra. Then Capterra offered to give $20 gift vouchers to every reviewer and we gained 61 more in 2 months. Below, see the process and email template we used. — Related: Why Using a Stage Trained Actor for our SaaS Explainer Video Worked For SaaS founder types: Why Serial Entrepreneurs work on their Go-to-Market Strategy First.

When a serial entrepreneur building yet another great company says he wished he’d known to work on his go-to-market strategy (GTM) before anything else, it’s time to get reading. What is a go-to-market strategy? How do I build one? What did others do? Below see the major components of a go-to market strategy and 10 examples of how companies did it for their new business, product, feature, expansion into a new country and more. This includes 5 slideshares to use as both examples and templates.

It’s hard to picture all the steps needed in creating your own explainer video including what equipment you need and who should be in front of the camera. Below are the exact steps and resources used for creating the home page explainer video for Upscope’s SaaS product. It’s a video that currently encourages 25% of visitors to our home page to click and watch it (early days but looking good so far).

If 1 out of every 8 people you email buys your product, you’d know how many emails to send to reach your target. Also, you wouldn’t worry about the 7 who didn’t reply. In the past I had no idea what the average conversion ratio was so I worried things weren’t working and made changes too early. Below, we’ll show you Upscope’s blog conversion rate and the sales conversion rates of 2 other companies.

Writing one good quality new blog post can take days and increase traffic to your product by only 1 to 2%. We’ll show you the exact edits we made to our top Upscope co-browsing blog posts in around 16 hours that increased traffic to our product site by 20%. We used both Google Search Console and Oribi to analyse the posts and found, what now seem like, obvious gaps. — Content Our traffic before we made changes.

SaaS metrics like LTV to CAC ratios are simpler to understand when you see real examples and why they’re important. Below we breakdown the metrics of one company and show you metrics for a number of others. — Related: Your Customer Health Score Is Your Business Survival Score Also see: Convert 55% Through Manual User Onboarding? Well, Obviously A quick note: Some of the metrics below like CAC are of little use until you have a repeatable sales process. …