When a serial entrepreneur building yet another great company says he wished he’d known to work on his go-to-market strategy (GTM) before anything else, it’s time to get reading. What is a go-to-market strategy? How do I build one? What did others do? Below see the major components of a go-to market strategy and 10 examples of how companies did it for their new business, product, feature, expansion into a new country and more. This includes 5 slideshares to use as both examples and templates.
What is a GTM strategy?
Why have a GTM strategy?
What are the major components of a GTM strategy?
5 Companies explain their GTM strategies.
- Vuclip — GTM strategy for consumer video in emerging markets
- Upscope — SaaS for instant screen sharing software
- Huawei — For establishing their brand in…